Instant for Multibrand Retail
Supplier data comes in spreadsheets, PDFs, and whatever format each brand happens to use. Getting it into Shopify - in a way that's consistent, complete, and searchable - is the job no one planned for when the buying decisions were made.
See how it works with your catalogFor us, a multibrand catalog isn't a curation challenge. It's a data infrastructure challenge that looks like a curation challenge.
The buying is done. The brands are selected. The problem is that every brand has its own product information format, its own naming conventions, and its own level of data quality. The retailer absorbs all of that - and is responsible for what the customer sees.
Where it breaks
One brand sends complete specs. Another sends a PDF lookbook. A third sends a spreadsheet from 2022 with three columns filled in. Before anything goes live, someone reconciles it manually. Instant gives you a standard for what product data should look like in your catalog - and a place to bring incoming data up to that standard without relying on spreadsheet gymnastics.
You carry ten brands. Each has a different tone, a different way of describing their products, a different customer it's speaking to. When all of that passes through one team and one Shopify instance, the voice gets averaged down. Instant lets you store and apply per-brand conventions, so a description that gets enriched or edited still sounds like that brand - not like your store's house style.
Merino wool. 100% merino. Merino blend. Three brands, three naming conventions, one filter that shows customers all three when they ask for "merino." Standardizing material, color, and category taxonomy across brands is unglamorous work - but it's the difference between a store that works and one that doesn't. Instant gives you the tools to enforce a shared taxonomy without rewriting every product record manually.
A supplier updates a product spec. A brand revises its description. A compliance field needs changing across a category. In a spreadsheet-driven workflow, this kind of change is invisible until something goes wrong. Instant gives you a record of what's in your catalog, what changed, and when - so updates don't disappear into someone's inbox.
How Instant helps
Instant connects to your Shopify store and gives you a structured layer for managing product data across brands - with per-brand conventions, shared taxonomy standards, and a workflow for bringing incoming supplier data up to your catalog requirements.
Connect your store and get a clear picture of data quality across all the brands you carry.
