Master your product data, one lesson at a time
A structured curriculum of 81 lessons across 11 phases. Work through them in order, or jump to the topic you need.
- 1
How a Shopify store is actually structured
Products, variants, collections, and pages - the four building blocks of every Shopify store, and why understanding them changes how you manage everything else.
Beginner2 min read - 2
Products vs. variants vs. collections - getting the model right from day one
The most expensive modeling mistake in Shopify is deciding wrong about what's a product and what's a variant. Here's how to decide, and what each choice costs.
Beginner2 min read - 3
URL structure decisions you can't easily undo later
Shopify locks most of your URL structure - but the parts you do control, handles and naming conventions, compound over years. Decide them once, deliberately.
Beginner2 min read - 4
Tags vs. metafields vs. collections - when to use what
Shopify gives you three ways to attach information to products. Most stores use the wrong one for the job - here's how to pick correctly.
Beginner2 min read - 5
Theme structure basics - what discoverability actually touches
You don't need to code to manage a Shopify store well - but you need to know which parts of the theme decide what search engines and AI assistants can see.
Beginner2 min read - 6
Navigation and site architecture for discoverability
Your menu isn't just wayfinding for customers - it's the strongest signal search engines get about which pages matter. Here's how to structure it.
Beginner2 min read - 7
Shopify Markets 101 - one store, multiple regions
Shopify Markets lets one store serve many countries with local currencies, languages, and URLs. Here's the mental model, and the decisions that matter early.
Beginner2 min read - 8
Choosing an information architecture that scales past 500 products
The setup that works at 80 products quietly breaks at 800. Here's what changes with scale, and how to build so growth doesn't mean rebuilding.
Beginner2 min read