Instant for Home & Interior
Dimensions in the wrong unit. Material listed three different ways. Care instructions in a PDF no one links to. Home and interior products live or die on the data behind them - and most catalogs are thinner than they look.
See how it works with your catalogFor us, a home product's data isn't supporting content. It's the product itself.
A sofa that's "comfortable and well-made" tells a customer nothing they need to know before buying. They want the depth, the seat height, the fabric composition, the weight. When that data isn't there - or isn't consistent - filters break, returns go up, and customers who were ready to buy go somewhere else.
Where it breaks
Width, height, depth, weight, seat height, assembly time - home products have more required fields than almost any other category. In most Shopify catalogs, some products have them, some don't, and the ones that do have them filled in differently. Instant gives you a structured attribute layer where you can see what's missing across your full catalog and fill it systematically.
"Oak," "solid oak," "oak veneer," "light oak" - four descriptions of potentially the same material that create four filter categories a customer has to navigate. Inconsistent material naming is one of the most common reasons home store filters underperform. Instant lets you standardize taxonomy across your catalog without rewriting every product individually.
Some products in cm, some in mm, some with dimensions in the product title and nowhere in the data. When a customer filters by size and half your catalog doesn't appear, you don't have a filter problem. You have a data problem. Instant surfaces these gaps so you can resolve them before they affect conversion.
Assembly instructions live in PDFs. Care information lives on physical labels. Neither of these is on the product page, which is where the customer is. Instant lets you store structured care and assembly data at the product level and surface it as part of the PDP - not as an afterthought.
How Instant helps
Instant connects to your Shopify store and gives you a catalog view designed for structured product data - dimensions, materials, attributes, care, and more. You can see gaps across your whole catalog, fill them in bulk or individually, and publish back to Shopify when you're ready.
Connect your store and see which products are missing the specs that affect search, filters, and conversion.
