One place for product data
Attributes, variants, and product fields-all in one workspace. Edit in bulk, review changes before publishing, and keep everything consistent.
Product Data Infrastructure
Product data in an Agentic era. Get ready with Instant.
For us, your catalog isn't just content. It's the infrastructure every channel runs on. Instant gives you one place to manage product data, translations, and SEO across all your markets.
Direct API Integration
Shopify integration in under 1 hour
Connect your Shopify store directly via API. Start optimizing your product data today!
ShopifyYour store
Two-way sync
InstantYour workspace
Product Data
Titles, descriptions, SEO fields
Product Fields
Custom metafields & attributes
Image Data
Media, alt text, galleries
Variant Data
Options, SKUs, attributes
Collection Data
Smart & manual collections
Coming soonSetup in under 1 hour
No middleware required
Real-time sync
Start optimizing same day
What you can do with Instant
Translations that actually work
Manage translations across all your markets. Suggest translations from existing data, review side-by-side, and publish when ready.
Collections with rules
Group products by tags, categories, or custom attributes. Set up rules once-collections update themselves as your catalog changes.
SEO built in
Structured data, meta tags, schema markup. See what's missing, fix it in bulk, and track coverage across your catalog.
Ready for shopping agents
When shopping agents need product context, your data is ready. Rich, structured feeds that help agents understand and recommend your products.
Auto-created taxonomy fields
Instant automatically generates the product fields that matter for each category-across 12,000 product categories. No manual setup, just the right attributes ready to fill in.
Data Hub
One catalog.
Every channel.
Your product data lives in Instant. From there, sync it to your Ecommerce Data Platform, generate feeds for Google Shopping, Meta, TikTok-wherever your products need to be. Change once, update everywhere.
Your catalog
The single source that feeds everything else
Google Shopping
Meta Catalog
TikTok Shop
Pinterest
Bing Shopping
Affiliate Networks
XML Feeds
The format Google, Bing, and most ad platforms expect
JSON API
For custom integrations and real-time access
CSV Export
When you need data in a spreadsheet or legacy system
Ecommerce Data Platform Integration
Bi-directional sync with your existing Ecommerce Data Platform. Keep your internal catalog and marketing channels always in sync.
50+
Channels Supported
Real-time
Feed Updates
99.9%
Feed Accuracy
1-Click
Channel Setup
Shopify Integration
Shopify, but with proper product data.
Finally.
Connect your Shopify store to Instant. Edit product content in a proper workspace, then push it back to Shopify. Descriptions, translations, SEO-all of it, synced and consistent.
Shopify
Instant
Clean Data in Shopify
Product descriptions that actually sell
Meta tags and SEO filled in properly
Variant-level content, not just product-level
Variant-level content synced accurately
Same tone and quality across every product
Review changes before they go live
Here's the thing about Shopify
It's great at running a store. It's not great at managing product content at scale. Most stores end up with inconsistent descriptions, missing translations, and SEO fields that never got filled in. That's not Shopify's fault-it's just not what it was built for.
Instant is. Whether you have 100 products or 100,000, you get a proper workspace to edit content, review it, and push it back to Shopify when it's ready.
See how the Shopify integration worksMarkets or multiple stores? Either way.
Some brands use Shopify Markets to sell internationally from one store. Others run separate stores for different regions. Instant works with both setups.
Shopify Markets
One store, multiple markets. Manage the localized content for each market from Instant-currencies, translations, all of it.
Coming soon
Multiple stores
Running separate stores for different regions or B2B vs D2C? Instant keeps them all in sync from one workspace.
Translations across stores
Update a translation once, push it to every store that needs it. No copying and pasting between admin panels.
Two-way sync
Edit in Instant or in Shopify-either way, everything stays consistent. Conflicts get flagged, not overwritten.
2-way
Sync
40+
Languages
Unlimited
Stores
5 min
Setup
From the blog
Thoughts on product data, e-commerce operations, and building better catalogs.
PIM
Do you actually need a PIM? What Shopify stores get wrong about product data
Most Shopify stores asking 'do we need a PIM?' are asking the wrong question. Here's the question worth asking instead, and a realistic guide to when a PIM is right for you.
June 24, 2026 路 5 min read
PIM
What to look for in a PIM if Shopify is your commerce platform
Not a feature comparison. A guide to what actually matters when evaluating a PIM for a Shopify-native setup, and what to watch out for when a tool claims 'Shopify integration' without much behind it.
June 18, 2026 路 8 min read
Data Quality
Spreadsheets vs PIM: when managing product data in Excel stops working
There's a specific moment when a spreadsheet stops being a tool and starts being a liability. Here's how to recognise it, and what changes when you move to a dedicated PIM.
June 11, 2026 路 6 min read